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Florida’s Housing Marketing is Booming, but Will it last?

By February 19, 2013No Comments

Many areas of Florida are showing signs of renewed housing demand. Builders are buying lots and land in order to position themselves for future growth. In our most recent Residential Land Survey, 78% of Florida builders noted that finished lot prices were increasing.


In Naples, demand is apparent across all price points and demographic profiles. We saw a fantastic Spring selling season with both strong demand and price increases in:

  • moderately priced communities,
  • active adult communities, and
  • luxury golf-course projects.

One community’s grand opening had prospective buyers camping out the night before in order to secure the best lot locations!


Certain submarkets have had a great year. In Windermere, we recently visited four single-family and townhome communities which were experiencing sales in the range of 8-12 per month, which is more than double what we would consider a ‘normal’ average.

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